HelloAinora calls every wholesale, custom or high-ticket Google Ads lead back in under 60 seconds, captures the specs and books the sales call.
What a click costs in e-commerce, what searchers expect after they fill your form, and how to set up the landing page for a fast callback.
Average search CPC: all industries
$5.42
E-commerce Google Ads that generate phone leads work best for products that require customization, bulk pricing, or complex specifications. Standard retail products usually convert better through Shopping Ads and direct checkout. Use Search Ads for the B2B and custom segments where a phone conversation is needed to close.
Source: LocalIQ 2026 search advertising benchmarks (checked 28 October 2026). An industry average; your own keywords and market can cost more or less.
Top Keywords
High-intent search terms
E-commerce lead gen landing pages should show product catalogs, minimum order quantity information, and a "Request a quote" form. Include your response time ("We call you back in under 60 seconds"). Show certifications and manufacturing photos. B2B buyers need to trust your operation before placing a large order.
You are paying for high-intent clicks. Here is what often happens to them.
Google Ads for "wholesale [product]" and "custom [product] manufacturer" bring B2B leads with large potential orders, and they are often requesting quotes from several suppliers at once.
Wholesale buyers and custom order clients need a conversation to finalize specifications, quantities, and pricing. A self-serve checkout does not work. But your sales team is processing existing orders and cannot jump on new leads instantly.
International buyers search in different time zones. A wholesale inquiry from Europe arrives at 3am US time. By the time your team responds at 9am, the buyer may have moved forward with a supplier in their own time zone.
High-ticket purchases often start with a Google Ads click but need trust-building by phone before the buyer commits. If your landing page only offers a form with no fast callback, the buyer may go to a marketplace or a competitor with live chat.
Lexi calls every Google Ads lead in under 60 seconds. Here is what that means for e-commerce businesses.
Average callback time
From Google Ads form submit to phone ringing
Always-on coverage
Evenings, weekends, holidays - every lead answered
Takes the qualified ones
Lexi qualifies and books, your people do the work
Here is what a callback in under 60 seconds changes for e-commerce businesses.
When a wholesale buyer searches "bulk [product] supplier" and fills your Google Ads form, they are often sending the same request to several suppliers. Lexi calls in under 60 seconds, confirms the product specs, and captures the order details. The first supplier to engage has the advantage.
Lexi asks about product specifications, order quantity, delivery timeline, and customization requirements. Your sales team receives a detailed brief instead of a vague "I am interested" form submission.
Lexi responds to international Google Ads leads instantly regardless of your business hours. A buyer in London submitting a form at 2pm GMT gets a callback in under 60 seconds, even though it is 6am in your warehouse.
Customers considering a large purchase need reassurance. A fast callback that answers their specific questions about quality, shipping, and returns removes the hesitation that causes cart abandonment on high-ticket items.
AI instant callback is just the beginning. Our platform evolves with your business - from simple lead response to full AI-powered sales intelligence.
When your e-commerce leads need a human, AI creates a conference call, briefs your team privately, and connects them fully prepared. Zero hold time.
Read moreAI stays on the call silently, capturing every detail into your CRM in real time. Names, preferences, objections, next steps - all auto-populated.
Read moreEmployee performance analysis, client behavior tracking, and outbound CRM-triggered follow-up calls. Every e-commerce conversation generates intelligence.
Read moreBook a demo and we will show you exactly how Lexi handles your e-commerce leads. Priced individually after a call.
Learn more about AI callback for e-commerce Google Ads leads on our blog.
Read the E-Commerce Guide